Your 2020 Marketing Plan

by Seema and Fahim Mojawalla 2020 is being hailed as the “Year of Perfect Vision.” What’s your plan for it? When we meet store owners at industry events, we always ask them to make a goal list for the following year, divided into months. Every month, we ask them to...

2020 Vision

by Lisa Blanton and Norman Froscher It’s now 2020 and, as the year implies, it’s time to think about vision. Is your vision 20/20 or are you constantly thinking in hindsight? Are you thinking and acting strategically? Is your vision being impaired by blinders? In this...