Marketing, Mailboxes, and Mochas
AMBC 2023 Regional Event
Registration is now open!
Pricing is as follows:
$199.00 Early Bird Registration for AMBC Members
$299.00 Early Bird Registration for non-members
Please join AMBC at Board Chair Norman Froscher and his wife Lisa Blanton’s store, Espresso Mail, in West Palm Beach, Florida, February 18th and 19th for the first AMBC regional event of 2023: “Marketing, Mailboxes, and Mochas.”
Expresso Mail is a unique business in our industry, pairing not only a popular coffee shop with a mail and shipping store, but also hosting Norman’s newest venture, Grumpy Man Coffee coffee roasters! With over 1,000 digital mailboxes rented, Norman and Lisa’s business is sure to impress attendees with their unique model and wide success in many areas that most AMBC Members would love to learn how to grow.
AMBC’s 2023 regional events are limited to a small number of attendees in order to keep them more personal and beneficial for those who come, as well as to allow attendees to best experience the AMBC Members’ stores where they will be hosted. So, register today for “Marketing, Mailboxes, and Mochas” in West Palm Beach, as spots will fill up quickly!
See you in Florida in February!
CLASS DESCRIPTIONS BELOW
1. CMRA Certified Class – CMRA operator certification to manage private mailboxes.
2. KPIs (Key Performance Indicators) – Using data to gain better insight into your business that leads to goal setting and manageable milestones
3. Marketing Data in Your Software – Unlocking the information at your fingertips to retain your clients and build better relationships
4. Mailbox Marketing and Management – Norman will teach us his tips and tricks for gaining new mailbox clients (virtual and physical) and how to maintain the files and all of the mail that comes with those clients
5. Employee Retention and Hiring – Crysta maintains a team at three different store locations and she’ll share how to hire, retain employees, and build a team that works together
6. Diversify or Die – We all know that shipping isn’t sustaining traditional shipping stores alone anymore. In this class, we’ll discuss diversification options and how to fit them into your business.
7. Multichannel Marketing – Learn to use marketing to reach your clients and new guests where they are and to be consistent and effective with your message
8. Build and Activate a Valuable Brand – In this session we will help you ensure that your brand’s story, mission, identity, and language all resonate with your clients and who you are as an owner
9. Social Media – We all use social media, but how to use social media for business growth and development can be tricky. In this session, we’ll discuss the different and emerging social media
options and well as how to stay on brand with your content.