Here is a great piece of advice when posting online:

If you are planning on promoting your business through social media, please keep your personal profile clean. Specifically, don’t post anything political on your personal profiles. This week, I received a heartfelt private message on Facebook from one of our veteran members, and I had to share it with you, because it resonates with how a lot of people feel when scrolling on the Facebook news feeds:

“Hey buddy. I was just going through my FB newsfeed, and once again I was insulted by a “friends” comments about my political views/affiliations. I try to keep politics out of my social media, so maybe many don’t know where I stand. Frankly, it’s none of their business. It’s bad enough when it’s friends that I’m not affiliated with through business. But, I’m seeing lots of business acquaintances now making opinionated and insulting political posts. I just thought that maybe someone as highly respected as you could write something about proper social media etiquette for those who use Social Media for business. Many of us co-mingle, and some of these people are pissing off not just business acquaintances, but customers as well.”

So, if you want to talk politics, please talk offline, not on social media, especially if you’re using social media to promote your business to your clients. I know many small businesses that have lost many customers because of political posts. Furthermore, many of you know Under Armour; it has lost a significant share of business this year, due to 3 main reasons, one of which is because of its CEO voicing his political opinions in public online. Here’s the link to that article:

3 Big Reasons Under Armour Cooled Off

Years of positive posts (not to mention close friends) can get lost because of one emotion-filled personal post. So, think before you click that button.

Fahim Mojawalla, AMBC Director of Social Media
Island Ship Center

AMBC Certified Store

10 Minutes from Niagara Falls, USA

#SpaOfShipping #FahimFix #ExudeExcellence

1879 Whitehaven Road
Grand Island, NY 14072
Phone: 716-773-6300


Source: AMBC Blog