A Simply Perfect Piece of Marketing Magic

A Simply Perfect Piece of Marketing Magic

I was flipping through an issue of Architectural Digest last night and came across this stunning ad for JW Marriott–a simply perfect piece of marketing magic. The intention of this delightful spread is to communicate something exceptional to look for on your...
Don't Feed the Wolves

Don't Feed the Wolves

I’ve been doing yoga for the past few months. I started going late in the summer, figuring it would be a good outlet for tension and pent-up stress. And it has been! Initially, I was just doing hot vinyasa yoga–sweating it out in a 105-degree room, trying...

2016 is a wrap!

Dear AMBC Family, At this special time of year, on behalf of the AMBC board and staff, I want to extend our warm holiday wishes to you and yours. You, our members and our friends, are the reason we are able to do what we do. Watching you grow is what fuels our...

'Twas the Week Before Christmas

  ‘Twas the week before Christmas, And down at her store, Our friend was quite frenzied, Of this we’re quite sure.   She’s been packin’ and stackin’, Playing real life box Tetris, Which she tries to explain, But not many get...
A Case for Holiday Cards

A Case for Holiday Cards

I got my first Christmas card yesterday. It was from my Aunt Bonnie, and it was spectacularly special. I send cards out every year, both personally and from my business. It’s quite a project! Though I must admit that I’m indeed exceptionally organized and...
Naughty or Nice: What will Santa Bring You This Christmas?

Naughty or Nice: What will Santa Bring You This Christmas?

He’s making a list, and checking it twice, gonna find out who’s naughty or nice. Everyone knows that Santa is always watching. He sees you when you’re sleeping; he knows when you’re awake. As creepy as this might seem, it’s a good reminder to forego being naughty and...

The Pertinence of Proofreading

It’s the middle of November, and we’re all busy finalizing our holiday ads, mailings, and marketing messages. Do you have a proofreader? Unfortunate grammar and poor communication are detrimental to a business … especially in our industry, where our target...